Glossary
Banner blindness
In marketing, especially on-line advertising, banner blindness is meant as the effect of not noticing banners on web sites. The term was first introduced in 1998 by Jan Panero Benway and David M. Lane, Rice University.
In marketing, especially on-line advertising, banner blindness is meant as the effect of not noticing banners on web sites. The term was first introduced in 1998 by Jan Panero Benway and David M. Lane, Rice University.